CASE STUDY

Transforming Visit Oregon's Online Presence

BRAND

Visit Oregon

LOCATION

Oregon, USA

EMployer

Oregon Web Solutions

Industry

Travel Blog Website

Platform

Wordpress

Problem

Visit Oregon, a travel blog website, needed a digital platform that could capture the diverse landscapes, scenic views, and vibrant culture of the State of Oregon. They required a website that could not only showcase the beauty of the state but also provide comprehensive information on what to do, what to see, and where to stay.

Solution

Our team at Oregon Web Solution took on the challenge of designing and developing Visit Oregon’s website. We knew that to truly represent Oregon’s diverse offerings, the website had to be visually appealing, informative, and easy to navigate. Here’s how we approached it:

Design and Development: We built the website on the WordPress platform, utilizing a responsive design to ensure optimal viewing on various devices.

Branding: We used a combination of striking colors – #FFC857, #079460, #07492D – to represent the vibrancy and natural beauty of Oregon. The Frank Ruhl Libre Font for headings and Merriweather for body text were chosen to maintain a clean and readable appearance.

Delivered

The new Visit Oregon website now serves as a digital gateway to the state’s treasures. It offers a visually stunning representation of Oregon’s diverse landscapes, coastline, and vibrant culture. With easy navigation and engaging content, users can explore over 360 state parks, find top-rated breweries and restaurants, and plan their trips with confidence.

About Visit Oregon

Visit Oregon is more than a travel blog; it’s a passionate hub for sharing the beauty of the state. Oregon’s stunning coastline, lush greenery, and culinary delights now have a platform that does them justice. Visit Oregon aims to be the go-to resource for travelers, helping them create memories to last a lifetime in this breathtaking state.

How We Approach Their Business

Our approach to Visit Oregon’s travel blog was centered on capturing the essence of Oregon’s beauty and providing visitors with a comprehensive resource for exploring the state. Understanding the passion behind Visit Oregon’s mission to showcase the state’s stunning landscapes, vibrant culture, and culinary delights, we developed a multifaceted strategy to enhance the blog’s appeal and functionality.

Key components of our approach included:

Content Curation: We collaborated closely with Visit Oregon to curate engaging and informative content that highlights the state’s diverse attractions, activities, and experiences. From scenic hikes and outdoor adventures to hidden gems and local cuisine, we aimed to inspire and inform travelers, helping them plan memorable trips to Oregon.
User Experience Optimization: We prioritized user experience by designing a visually appealing and intuitive website layout. Through strategic navigation, clear categorization, and interactive features such as maps and photo galleries, we aimed to enhance user engagement and facilitate seamless exploration of Visit Oregon’s content.
Community Engagement: We fostered community engagement by encouraging user-generated content, such as guest posts, travel stories, and photography submissions. By empowering visitors to share their experiences and recommendations, we enriched the blog’s content and created a sense of belonging and camaraderie among travelers.
SEO and Digital Marketing: We implemented search engine optimization (SEO) strategies to improve Visit Oregon’s visibility and reach online. Through keyword research, content optimization, and link building, we aimed to attract organic traffic and increase the blog’s authority and relevance in the travel niche.
Social Media Integration: We integrated Visit Oregon’s blog with social media platforms to amplify its reach and engagement. By sharing captivating visuals, travel tips, and updates across social channels, we expanded Visit Oregon’s online presence and fostered connections with a wider audience of travel enthusiasts.

Our approach aimed to position Visit Oregon as the ultimate destination resource for travelers seeking inspiration, information, and insider tips to make the most of their Oregon adventures.

How We Brand Their Business

To effectively brand Visit Oregon’s travel blog, we focused on capturing the spirit of adventure, exploration, and discovery that defines the Oregon experience. Our branding strategy aimed to evoke a sense of wanderlust and showcase the state’s unique charm and allure.

Key elements of our branding approach included:

Visual Identity: We developed a visually captivating design that reflects Oregon’s natural beauty and diverse landscapes. Incorporating vibrant imagery, evocative typography, and a cohesive color palette inspired by Oregon’s scenic vistas, our design elements aimed to captivate visitors and convey a sense of adventure and excitement.
Brand Messaging: We crafted compelling messaging that communicates Visit Oregon’s mission and values, emphasizing its role as a trusted source of travel inspiration and information. Through engaging storytelling, descriptive language, and authentic narratives, we aimed to evoke emotions and forge connections with readers.
Community Building: We prioritized community building by fostering interactions and engagement among Visit Oregon’s audience. Through interactive features such as comments sections, forums, and social media discussions, we encouraged travelers to share their experiences, ask questions, and connect with like-minded adventurers.
Authenticity and Authority: We emphasized Visit Oregon’s authenticity and authority as a trusted voice in the travel industry. By showcasing firsthand experiences, insider tips, and local insights, we positioned Visit Oregon as an indispensable resource for travelers seeking authentic and memorable experiences in Oregon.
Consistency Across Channels: We ensured consistency in branding elements across Visit Oregon’s website, social media platforms, email communications, and marketing materials. Consistent use of logos, colors, and messaging reinforced brand recognition and credibility, fostering trust and loyalty among visitors.

Through strategic branding efforts, we aimed to establish Visit Oregon as a premier destination brand, beloved by travelers seeking inspiration and guidance for their Oregon adventures.